• For people who feel everything (and hate most of it)

  • Built for low social battery days

  • Zero cringe. We checked.

  • Not made for Instagram. Made for Reality.

Current Mood

These are the limited editions.... they come fast and leave just as quick.

From the Owner

I didn’t start this to build a brand.

I started it because I wanted to create something real; for myself, for my wife and for my daughter.

This is my way of turning the absurdity of life into something honest, something you can wear, and something that reminds you you’re not the only one figuring it out as you go.

If it resonates, that’s the point.

- James Behuniak Jr -

Thoughts We Didn’t Keep In

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  • Market at the Depot

    Market at the Depot

    There’s a specific kind of Saturday morning that just hits different in Inverness… the kind where you tell yourself you’re “just going to walk around for a bit,” and somehow...

    Market at the Depot

    There’s a specific kind of Saturday morning that just hits different in Inverness… the kind where you tell yourself you’re “just going to walk around for a bit,” and somehow...

  • Long live the Tendies

    Long live the Tendies

    There’s a very specific moment that happens every time we go out to eat. We sit down. Menus get opened. There’s a brief pause where it looks like a decision...

    Long live the Tendies

    There’s a very specific moment that happens every time we go out to eat. We sit down. Menus get opened. There’s a brief pause where it looks like a decision...

  • The sacred ritual of Blockbuster on a Friday night

    The sacred ritual of Blockbuster on a Friday night

    There was a time—before algorithms knew us better than we know ourselves—when choosing a movie actually took effort. Real effort. Like… put on pants, leave the house, interact with other...

    The sacred ritual of Blockbuster on a Friday night

    There was a time—before algorithms knew us better than we know ourselves—when choosing a movie actually took effort. Real effort. Like… put on pants, leave the house, interact with other...

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